Excessive Exclamation!!: ...When you purchase any car wash!!

Friday, December 14, 2012

...When you purchase any car wash!!

I'm less impressed by the two exclamation points than I am by the word "SAVE" being repeated six times...all for twenty cents per gallon!!

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The Grammar Police

The exclamation point is a punctuation mark usually used after an interjection or exclamation to indicate strong feelings or high volume (shouting), and often marks the end of a sentence. Example, "Watch Out!" A Sentence ending in an exclamation mark is an actual exclamation ("Wow!", "Boo!"), the imperative mood ("Stop!"), or intended to be astonishing or show astonishment ("They were the footprints of a gigantic hound!). Overly frequent use of the exclamation mark is generally considered poor writing, for it distracts the reader and reduces the mark's meaning. And, as F. Scott Fitzgerald once said, "An exclamation point is like laughing at your own jokes."